Building A Product-Led SaaS Brand

Wes Bush Book of the Month Product-Led Growth Buy The Book “Why did I just blow $300K promoting a whitepaper?” That’s the hard question I asked myself but couldn’t answer—after all, we were just following the same old SaaS playbook. Sure, sales cycles were long and acquisition was expensive, but that’s how everybody grew their companies. But after I helped launch a freemium product that went from 0-100K users in less than 12 months, I realized the traditional way of selling software was...